Focusing on slick one-liners, “closing techniques” and objection handling is a sure fire way to alienate your prospective client and in a lot of cases insult their intelligence, ensuring they not only respond with “Send me a proposal” or some other code word for “Leave me alone”, they vow to never buy anything from you.

Sales has changed. Unless you and your sales team are adding massive value, the client may as well find a better price online and as soon as you find yourself competing on price you are in a race to the bottom where only the gigantic survive.

I can guide you and your team through the Attitudes, Behaviours, Competencies and Disciplines required to:

You will learn the right questions to ask at the right time to the right people that Attract, Engage and Empower buyers to buy.