In our cars, at home or at work, or out and about, more and more of us are tuning in to more and more radio shows or podcasts.
And more shows mean more hosts looking for guests.
Being interviewed on a radio show or podcast is a great marketing opportunity. It provides you with exposure, positioning you as an expert and giving you mass visibility to the listeners who hopefully are also your target market. If done properly, you will attract buyers to you.
I typically give one or two radio interviews a month, especially when I’ve released a new book, and the questions usually relate to what’s in the book or connected to leadership, sales, goals, motivation and team effectiveness. Most are done over the phone.
An example: I was C-Suite Radio’s guest on January 6 to talk with host Thomas White about improving your bottom line with employee engagement.
I prepared for this interview the same way I do for every other interview, with the goal of making it easy for the interviewer and providing value to them and their audience.
As in sales, you are building a relationship.
Sales is not about pushing things onto people, it is about providing added value to those who qualify to be your buyers. Remember, the interview is about your buyers and their needs, and how you can provide them with more value, while not selling. This is not a sales pitch, it is about giving/sharing your knowledge and making it easy for others to take action and do it for themselves. It attracts buyers to you.
Keep this in mind before, during and after the show. And here are some other tips to make your interview a success.
TIPS ON BEING INTERVIEWED ON A RADIO SHOW OR A PODCAST
BEFORE BEING INTERVIEWED
Know
- The listener profile – their needs, not yours
- The duration / format and style of the interview / interviewer
- The objective of the interview – the interviewer’s and yours
Provide
- Your introduction
- (Outline) Questions that can be asked / draft replies
- A draft summary – quote/ call to action–web site, etc. for more information
DURING THE INTERVIEW
- Be yourself – relaxed, engaging, informative and interesting
- Refer to your audience and personalize it for them
- Keep your answers interesting, like a story
AFTER THE INTERVIEW
- Provide a personal thank you to everyone involved in the interview– your book, poster …
- Request another interview or ask for a referral
- Get a copy of the interview and listen to it—evaluate how you did
- Promote the interview to your fans and followers—it benefits you and your host
Have you been interviewed for radio? How did it go? Do you have other tips to pass along?
Bob Urichuck is an internationally sought after speaker, trainer—founder of the “Buyer Focused” Velocity Selling System—and best-selling author in six languages. His latest books, Velocity Selling: How to Attract, Engage and Empower Buyers to Buy, and Motivate Your Team in 30 Days are new in 2014.
Sales Velocity. Your Bottom Line. Our Passion
